VIM, Associate Product Manager

2016 - 2017 ( 1.5 years )

Vim is a B2B2C mobile and web product that provided a marketplace to connect employees and medical providers. Vim (formerly known as BookMD) was in stealth mode when I joined.

We created a marketplace for high-tech radiology procedures (MRI/CT/PET scans), each can cost between $400 - $3,000 depending on the facility you choose. There was no way to compare prices prior to booking at a certain facility and patients were stuck with a huge bill months after the procedure.

Vim created an appointment booking tool (mobile + web) that showed the exact price for a MRI/PET/CT scan at all in-network locations, allowing patients to make an informed decision and to book the appointment directly on our product. We also created a preauthorization tool for physicians to get their patients' authorized by insurance for these scans.

I worked under the guidance of Vim's Head of Product, gaining a deep understanding of the user experience through FullStory, A/B testing, online surveys, and customer interviews. I translated product insights into PRDs and wireframes to drive product changes. I worked closely with both design and engineering teams to ensure our product met our customers' needs (both patients and physicians).